Add Campaign

In order to create a campaign, follow these steps:

Step 1:

Click on Add Campaign

Your General Tab for Brand and Spends Available will be auto-filled. Select the brand for the campaign.

Step 2:

Add App Bundle

Add App Bundle and details will be auto-fetched

Note: We support APK based campaigns too, add details manually for the same.

Step 3:

Add Targeting Details

Setup Your Targeting Settings -

  • Country- Target country (mandatory)
    * Only one can be added
  • State (optional) - Enable state targeting and a drop down with following options will appear-
    • Exclude: Select states you wish to exclude during targeting.
    • Include: Select states you wish to include during targeting.

Note: Click on the arrow button to add your sources in the selected sources list.

Step 4:

Add Sources

You can select multiple sources

  • Programmatic - Promote through in-app inventory slots.
  • Core Partners - Explore exclusive publisher's mobile inventory.

Step 5:

Add Campaign Details

Add the following details:

  • Category: To which the App belongs
  • Campaign Title: Add title in the following format. {AppName}-{Geo}-{Conversion Event}-Jan/2026
  • KPI: (add the required goal for the campaign)The system will try to optimize based on KPI, but will charge as per the event postbacks received
  • MMP - To track progress add your MMP For further details for any particular MMP click here.

Step 6:

Add Conversion Flow
  • Installs - By default payable
  • Payout - Add value above $0.1
  • Event - Add more KPI events

* Note - The name should match with the MMP event name

Step 7:

Add Budget

Add the following-

  • Campaign Budget
  • Daily Budget
    *Campaign budget has to be more than daily budget.
  • Monthly Budget

Step 8:

Add Creatives

- Add Creatives, Videos, or App Icon

  • Allowed Image Resolution: 84x84 (Mandatory) | 300x250 | 320x50 | 300x50 | 320x480 | 480x320
  • Allowed Video Resolution: 1080x1920 | 1280x720 | 540x960 | 640x640 | 720x1280 | 960x540
    *Option to assign end date to the creatives

Step 9:

Submit the campaign

Note - After submission, our team will review the campaign and notify you via email within 6 hours.

NOTE:

  1. Read all the details carefully.
  2. For russia campaigns we support ad labelling.
  3. Always monitor the campaign’s performance after making the campaign live. In case the campaign is not performing well, optimize by changing inventory sources, target audience, daily limits and pricing.
  4. Recommend starting Budget $100 Daily.

Still need help? Contact us: support@xapads.com

Share