Accelerate lifetime value with consistent app growth

Powers long-term app growth by combining OEM-verified reach with deep in-app intelligence that helping brands scale engagement, retention, and revenue beyond acquisition.

Xerxes

Device-Anchored Retargeting &
Attribution

Leverage OEM-level device identifiers and verified install data to re-engage users precisely; reducing fraud and improving attribution accuracy.

Xerxes

Behavior-Driven Segmentation &
Re-Engagement

Use in-app behavior, session frequency, engagement signals, and contextual triggers (time, location, usage patterns) to segment users and deliver tailored re-engagement campaigns which boosts retention and LTV.

Xerxes

Lifecycle Optimization &
Performance Scaling

Automatically optimize re-engagement and growth campaigns based on retention curves, churn forecasting, and in-app event data that enables smarter spend allocation and improved ROI over time.

Solving App Growth’s Toughest Barriers

As apps scale, maintaining efficiency across acquisition, engagement, and retention becomes increasingly complex.

Challenges
Disconnected Growth Channels Xerxes
Short-Term Gains, Long-Term Drop-Off Xerxes
Limited Visibility Across Lifecycle Xerxes
Our Solutions
Xerxes brings OEM and in-app inventory together into one performance layer.
Optimization focuses on sustained value, not just early installs.
Unified measurement tracks growth signals from first touch to repeat usage.

Recommended Ad Formats

Scale lifetime value with ad formats optimized for re-engagement, cross-sell, and activation moments.

Why These Formats Work

  • OEM notifications revive inactive users
  • Rewarded unlocks boost session value
  • Native quietly drives LTV conversion
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Notification (upsell/renewal)

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Browser (service reminders)

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Lock Screen

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Native (upsell)

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Rewarded Video (features unlock)

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Interstitials (premium upgrade prompts)