Game-Ready. Scale-Ready. Future-Ready

Reach high-intent gamers where discovery actually happens — across OEM surfaces, device touchpoints, and premium in-app environments optimized for performance.

Xerxes

OEM-First Gaming Advantage

Access gamers from the moment they set up their device, capturing intent before the competition.

Xerxes

Predictive Player Modelling

AI identifies power users by analysing gameplay signals, spend patterns, and engagement probability.

Xerxes

Dynamic Install Intelligence

Adaptive creatives auto-optimize toward install, first open, and post-install actions for deeper retention.

Cracking Gaming’s Toughest Growth Barriers

From fragmented discovery to ad fatigue and low ROAS, Xerxes tackles the core challenges that limit acquisition efficiency.

Challenges
Fragmented, Unreliable User Acquisition Channels Xerxes
Ad Fatigue & Low Engagement Xerxes
High CPIs and Unpredictable ROAS Xerxes
Our Solutions
Xerxes unifies OEM, app, and premium in-app inventory into one clean, high-quality pipeline.
Curated creatives and AI-led frequency balancing keep engagement high and CPIs low.
Predictive bidding models lock onto high-value players early, reducing CPI while boosting lifetime value.

Recommended Ad Formats

Engage active gamers with immersive, reward-driven formats designed to drive installs, playtime, and ROAS-positive scaling.

Why These Formats Work

  • Rewarded formats drive opt-in conversions
  • OEM discovery taps pre-install intent
  • Playables reduce drop-off before install
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OEM App Store

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OEM App Store-Essentials

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OEM App Store-Similar Apps

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Rewarded Video

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Playables

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Interstitial Video