OEM Advertising for Mobile App Growth & Installs

OEM Performance, Supercharged by Xerxes

Reach users where intent begins, inside their devices with OEM ads that offer unmatched visibility, precision, and trust.

Visit OEM Hub

Direct OEM Partnerships

Access inventory from leading device ecosystems at scale.

Granular Targeting Controls

Geo, device tier, interest clusters, time-of-day, and behavior signals.

Curated Creatives

Tailored formats for lock screen, notifications, and discovery surfaces.

AI-Optimized Buying

Predictive bidding tuned for visibility, CTR, and install efficiency.

Transparent Reporting

Real-time insights across impressions, installs, and post-install lift.

Best For These Industries

Industry Benchmarks

Shopping & E-commerce

30-35%

Install → Registration

10-15%

Install → First Order

18-22%

Day 7 Retention

Fintech / Investment / Banking

30–40%

Install → Account Creation

15–20%

Account Creation → KYC Completion

2–4%

Install → Disbursement

Health & Fitness

30–40%

Install → Account Setup:

25–30%

Account Setup → First Workout Logged

6–10%

Install → Subscription

Travel / OTA

30–35%

Install → Registration

10–14%

Registration → Booking

16–20%

Day 7 Retention

OTT / Entertainment / Streaming

40–45%

Install → Account Creation

50–60%

Install → First Play / Stream

10–15%

Install → Paid Subscription

Utility / Recharge / Bill Payment

30-35%

Install → Registration

5–10%

Registration → First Transaction

15–20%

Day 7 Retention

Food Delivery / QSR

35-40%

Install → Sign Up

15-20%

Install → First Order

10–12%

Repeat Order (Within 7 Days)

Education / EdTech

35–40%

Install → Signup

25–30%

Signup → First Lesson Watched

8–12%

Lesson → Course Enrollment

Gaming (Casual, Mid-core, Real Money)

2x

ROAS growth

30% +

RR D7

Ride-Hailing / Mobility

35–40%

Install → Signup

10–15%

Signup → First Ride

12–15%

Repeat Ride (Within 7 Days)

News / Content / Reading Apps

40–50%

Install → Signup

50–60%

Signup → First Read Session

22–28%

Day 7 Retention

Social / Dating / Community

45–50%

Install → Signup

35–40%

Signup → Profile Completion

40–45%

Day 1 Retention

Performance, Delivered at Device Level

OEM Performance, Supercharged by Xerxes

Direct OEM Partnerships

Granular Targeting Controls

Curated Creatives

AI-Optimized Buying

Transparent Reporting

Why OEM With Xerxes?

Premium On-Device Media

Lock Screen

App Vault Placement

Browser Discovery

OEM Video

Industry Benchmarks

30-35%

10-15%

18-22%

30–40%

15–20%

2–4%

30–40%

25–30%

6–10%

30–35%

10–14%

16–20%

40–45%

50–60%

10–15%

30-35%

5–10%

15–20%

35-40%

15-20%

10–12%

35–40%

25–30%

8–12%

2x

30% +

35–40%

10–15%

12–15%

40–50%

50–60%

22–28%

45–50%

35–40%

40–45%

Inventory Ecosystem

Mi Global Core Agency Partner

564M+

272

OEM Networks

Premium Publishers

Mi Global Core
Agency Partner