Utility & Productivity App User Acquisition

Productivity-Ready. Usage-Focused. Built to Scale.

Engage and acquire high-intent users through precision targeting across OEM and in-app ecosystems.

Reach users seeking tools like cleaners, scanners, cloud storage, VPNs, and productivity workflows.

OEM surfaces allow productivity apps to appear where users take daily actions—maximizing install intent.

Identify users likely to engage daily or subscribe to premium utility tiers.

Driving high-intent installs, sustained engagement, and premium growth through precision targeting.

Challenges

High-Intent Install Acquisition Xerxes

Recurring Usage Optimization Xerxes

Premium Feature Scaling Xerxes

Our Solutions

Target users who actively seek tool-based solutions across OEM browsers and app stores.

Promote features that drive daily opens: scanning, cleaning, reminders, task tools, and more.

Increase upgrades to paid plans through contextual placements and feature-focused creatives.

Reach users where daily habits are formed. Optimized for high-frequency usage and long-term retention.