The season of IPL is here and this year, the love & enthusiasm amongst the people are at the surge since, after two years of the covid era, this 15th season brings extra excitement with it which holds true due to their emotional attachment to cricket. IPL being one of the most attended and eyeball…

With Ramadan being just a few days away, advertisers around the world are planning to make a big impact. Celebrated as the first major Post-covid festive season, this Year’s Ramadan looks more important than ever. Many advertisers have already started their quest to find the right audience and target them in the most effective ways.…

The fundamentals of Digital Marketing haven’t changed, instead have added one more component of ‘Programmatic Advertising’ into its bucket that is efficiently revolutionizing the marketing mix and reshaping the digital advert landscape. Programmatic isn’t an “odd one out”, in fact, it’s a synonym for media trading and a sophisticated facilitator in making data-driven decisions. Its…

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Today we live in a mobile-first world wherein, the most common mistake campaign managers make is to misunderstand the true meaning of user acquisition. However, User Acquisition doesn’t mean just an app install or welcoming a user to your doorstep, rather it’s the beginning of a journey (Install, Purchase and Recommend) wherein, the success is…

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OEM has opened a world of alternative and successful advertising which creates a strong recall value while transforming your marketing approach in a brand-safe environment by incorporating unique branding and performance strategies. Over the past few years, OEM advertising has become a buzz because its transparency and reach have enabled advertisers to adapt to its…

Prediction of Indonesia Digital Landscape in 2022 Indonesia is emerging as one of the world’s fastest-growing digital markets with a smartphone population of 72.25 million as of 2021, the country holds tremendous potential for local startups and foreign enterprises looking to disrupt this emerging market. With 2022 on the horizon, market advertisers can unleash the…

To establish stronger footholds in the fastest growing ad-tech market, Indonesia, Xapads has expanded its operations to the region and appointed Edo Fernando as Country Head. With his years of experience and accomplishments in multinational ad tech organizations, OEMs, MMPs and Publishers, he will be crafting and accelerating the strategic growth, innovation and partnership for…

Experimentation is synonymous with advertising and every advertisement always aims at appealing to the audience. This also means straying away from the ‘usual’ advertising methods and that is why Interactive Ads are becoming the new norm in the world of advertising. A recent study reveals that a shocking 82 percent of Gen Z frequently skips…

Advertising has been evolving and it will grow further, as personalised advertising becomes the norm. We all know that the pandemic brought in a new pinnacle for digital marketing as it led to enhanced growth. The rise of social media and video content has also supported this development and will continue to do so as…