The season of IPL is here and this year, the love & enthusiasm amongst the people are at the surge since, after two years of the covid era, this 15th season brings extra excitement with it which holds true due to their emotional attachment to cricket. IPL being one of the most attended and eyeball…

With Ramadan being just a few days away, advertisers around the world are planning to make a big impact. Celebrated as the first major Post-covid festive season, this Year’s Ramadan looks more important than ever. Many advertisers have already started their quest to find the right audience and target them in the most effective ways.…

The fundamentals of Digital Marketing haven’t changed, instead have added one more component of ‘Programmatic Advertising’ into its bucket that is efficiently revolutionizing the marketing mix and reshaping the digital advert landscape. Programmatic isn’t an “odd one out”, in fact, it’s a synonym for media trading and a sophisticated facilitator in making data-driven decisions. Its…

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Today we live in a mobile-first world wherein, the most common mistake campaign managers make is to misunderstand the true meaning of user acquisition. However, User Acquisition doesn’t mean just an app install or welcoming a user to your doorstep, rather it’s the beginning of a journey (Install, Purchase and Recommend) wherein, the success is…

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OEM has opened a world of alternative and successful advertising which creates a strong recall value while transforming your marketing approach in a brand-safe environment by incorporating unique branding and performance strategies. Over the past few years, OEM advertising has become a buzz because its transparency and reach have enabled advertisers to adapt to its…

Prediction of Indonesia Digital Landscape in 2022 Indonesia is emerging as one of the world’s fastest-growing digital markets with a smartphone population of 72.25 million as of 2021, the country holds tremendous potential for local startups and foreign enterprises looking to disrupt this emerging market. With 2022 on the horizon, market advertisers can unleash the…

To establish stronger footholds in the fastest growing ad-tech market, Indonesia, Xapads has expanded its operations to the region and appointed Edo Fernando as Country Head. With his years of experience and accomplishments in multinational ad tech organizations, OEMs, MMPs and Publishers, he will be crafting and accelerating the strategic growth, innovation and partnership for…

A few weeks back, the global giant Google announced a few notable changes in its global advertising businesses. The modification practices were announced for the very first time after the landmark ‘antitrust deal’ with French authorities wherein, Google ensured that it did not abuse its dominance. Does this mark a new era for advertisers and…

The good times are here with the festive season and as it commences, we wish your brand spreads warmth on all relevant online marketplaces. The pandemic era wasn’t easy as it affected all the business verticals due to the nationwide lockdowns so, now in the subtle post-pandemic world, we all are looking forward to getting…