A few weeks back, the global giant Google announced a few notable changes in its global advertising businesses. The modification practices were announced for the very first time after the landmark ‘antitrust deal’ with French authorities wherein, Google ensured that it did not abuse its dominance. Does this mark a new era for advertisers and…

The good times are here with the festive season and as it commences, we wish your brand spreads warmth on all relevant online marketplaces. The pandemic era wasn’t easy as it affected all the business verticals due to the nationwide lockdowns so, now in the subtle post-pandemic world, we all are looking forward to getting…

The Internet and Mobile Association of India (IAMAI) organised the seventh edition of the India Affiliate Summit (IAS) on 25th August 2021 which was brought to all by Xapads Media. This was the debut of the virtual setup of the IAS which made use of innovation and technology to bring people together. It gave an…

Xapads is in pursuit of expanding in the region and to be one of the top performing ad-tech partners over the next one Year in Indonesia. Xapads Media, India’s leading programmatic Adtech platform announced the expansion of its offerings, international team and client base in Indonesia to deliver its innovative ad-tech services. The company also…

Mobile marketers often strive hard to acquire new users towards their apps however, there always remains a constant uncertainty that post user acquisition, whether a user will come back to an app or will uninstall it. In fact, stats too highlight that 80% of the acquired user’s on an app can drop off after Day…

The Indian festive season usually means big spending by the shoppers and as a brand, these are the days you wait for. But having the correct strategies to advertise and showcase products to an audience who during the festive season have an increased purchase power is the main concern. This often adds to pressure on…

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Xapads Media has been recognized as one of the Great Place to Work®, we couldn’t have been more happier and proud for the recognition. We have always believed that, “If everyone is moving forward together, then success takes care of itself”, and stepping on this belief we have managed to create a Family of our…