Experimentation is synonymous with advertising and every advertisement always aims at appealing to the audience. This also means straying away from the ‘usual’ advertising methods and that is why Interactive Ads are becoming the new norm in the world of advertising. A recent study reveals that a shocking 82 percent of Gen Z frequently skips…

Advertising has been evolving and it will grow further, as personalised advertising becomes the norm. We all know that the pandemic brought in a new pinnacle for digital marketing as it led to enhanced growth. The rise of social media and video content has also supported this development and will continue to do so as…

A few weeks back, the global giant Google announced a few notable changes in its global advertising businesses. The modification practices were announced for the very first time after the landmark ‘antitrust deal’ with French authorities wherein, Google ensured that it did not abuse its dominance. Does this mark a new era for advertisers and…

The Indian festive season usually means big spending by the shoppers and as a brand, these are the days you wait for. But having the correct strategies to advertise and showcase products to an audience who during the festive season have an increased purchase power is the main concern. This often adds to pressure on…

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Xapads Media has been recognized as one of the Great Place to Work®, we couldn’t have been more happier and proud for the recognition. We have always believed that, “If everyone is moving forward together, then success takes care of itself”, and stepping on this belief we have managed to create a Family of our…

Xapads is in pursuit of expanding in the region and to be one of the top performing ad-tech partners over the next one Year in Indonesia. Xapads Media, India’s leading programmatic Adtech platform announced the expansion of its offerings, international team and client base in Indonesia to deliver its innovative ad-tech services. The company also…

Mobile marketers often strive hard to acquire new users towards their apps however, there always remains a constant uncertainty that post user acquisition, whether a user will come back to an app or will uninstall it. In fact, stats too highlight that 80% of the acquired user’s on an app can drop off after Day…